Throughout my career, having worked in various roles within digital marketing, I have gained valuable experience that can be summarized as follows:

• Setting Digital Marketing Strategy: Develop digital marketing strategies encompassing all online channels to increase brand awareness, drive engagement, and boost sales.
• Managing Content Team: Oversee a team of content creators to ensure production of high-quality, fits our strategy, and target audience-aligned content across all digital platforms.
• Managing Designers: Lead them to ensure visual content aligns with brand identity and marketing goals.
• Managing App Developers & Web Developers: Coordinate with software development teams to ensure seamless functionality and optimal user experience on both mobile and web platforms.
• Managing Media Buying Team: Supervise media buyers in executing effective advertising campaigns that maximize ROI across multiple channels.
• Managing Community Managers: Guide community management teams in fostering engaging and responsive online communities that enhance customer loyalty and brand reputation.
• Managing SEO Team: Direct SEO strategies to improve organic search rankings and increase website traffic.
• Contracting with the PR and Influencer Marketing: Negotiate and manage contracts with PR firms and influencers to enhance promotional efforts and reach wider audiences.
• Performance Marketing & Paid Media Strategy: Developing and executing data-driven performance marketing strategies to maximize ROI and customer acquisition.
• Media Buying & Campaign Optimization: Managing PPC campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, X Ads, and Programmatic Ads. And optimizing bidding strategies, creatives, target audience, attribution settings and ad placements.
• Audience Targeting & Retargeting: Implementing advanced targeting techniques, including lookalike audiences, custom audiences, and remarketing strategies to enhance conversions.
• Analytics & Performance Tracking: Utilizing Google Analytics (GA4), Google Tag Manager (GTM), and UTM tracking to monitor campaign performance, attribution modeling, and optimizing marketing funnels.
• SEO & Organic Growth Strategies: Conducting keyword research, on-page SEO, and content optimization to increase organic traffic and brand visibility.
• Marketing Automation & CRM Integration: Implementing marketing automation tools, CRM systems (HubSpot, Salesforce), and email marketing campaigns to enhance lead nurturing and customer retention.
• Budget Management & ROI Optimization: Allocating and optimizing media budgets to maximize ROAS and reduce cost per acquisition (CPA).
• Reporting & Data Visualization: Creating data-driven reports using Google Looker Studio, Excel, and Power BI to provide actionable insights and improve decision-making.
• Resolving Team Problems: Utilize extensive expertise in all the above areas to troubleshoot and resolve any team issues, ensuring project continuity and team cohesion.